Disney’s Interactive Beauty and the Beast Campaign

With movies being so commonplace in our society, movie marketers are always striving to use existing social media channels in innovative, creative ways to reach their audiences and engage in a creative manner. The wildly popular Disney live-action remake of Beauty and the Beast excelled at this. Effectively using tent-pole marketing surrounding Valentine’s Day–a perfect… Continue reading Disney’s Interactive Beauty and the Beast Campaign

IKEA Seeks to Repair all the Relationship Problems it may Have Caused

Amy Poehler once joked that IKEA is Swedish for “argument.” Even executives of the company like to refer to their more complicated-assembly products as “relationship killers.” These jabs stem from the difficulty that comes with assembling the company’s furniture–think dozens of small parts, difficult to pronounce names, and no-text instructions–and the arguments that follow between… Continue reading IKEA Seeks to Repair all the Relationship Problems it may Have Caused

When Life Gives you Lemons, Make Music

One site that rarely comes to mind when we think of traditional social media platforms is Spotify. However, used properly, Spotify can become an effective tool to engage with consumers and promote awareness. One ┬ácompany that has successfully crafted their presence on Spotify is Lululemon. The athletic wear company has over 3,500 followers on Spotify… Continue reading When Life Gives you Lemons, Make Music

NASA: A Marketing Campaign That’s “Out of This World”

In March of 2016, NASA astronaut and Scott Kelly and his Russian counterpart, Cosmonaut Mikhail Kornienko, returned from a one year mission meant to test the limits of human endurance in space. The men lived and worked aboard the International Space Station for a full year, doing everything from growing romaine lettuce to conducting space… Continue reading NASA: A Marketing Campaign That’s “Out of This World”

“Mommyjacking”: are your parents guilty?

With the rise of social media, a new form of online etiquette is emerging. We are constantly learning to establish a dialogue of what is and isn’t acceptable online. With the recent growth of the Baby Boomer and Gen X presence on social media–most notably Facebook–a new digital faux pas has become apparent: “mommyjacking”. Mommyjacking… Continue reading “Mommyjacking”: are your parents guilty?