“Mommyjacking”: are your parents guilty?

With the rise of social media, a new form of online etiquette is emerging. We are constantly learning to establish a dialogue of what is and isn’t acceptable online.

With the recent growth of the Baby Boomer and Gen X presence on social media–most notably Facebook–a new digital faux pas has become apparent: “mommyjacking”. Mommyjacking occurs when parents comments on someone else’s status and hijacks it to make it about themselves or completely unrelated topic. You may have even experienced this phenomenon for yourself.


Not only are these well-meaning parents hijacking content that has nothing to do with them, they often come across as insensitive and rude by undermining and patronizing the original post.


Even worse, a new sub-category of mommyjacking has become more prevalent: tragedyjacking. The basic concept is the same, except instead hijacking their friends’ daily posts, the unwanted updates occur in conjunction with natural disasters and events. Oftentimes, parents will use a single Facebook post to give their two cents on a global event while simultaneously sharing details about their lives and children. Despite the usually good intentions, this combination of content often comes across the wrong way.

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These incidents are often worse than the usual mommyjacking because they brush aside national events and major crises. The offenders, often unwittingly, can’t see past the bubble of their personal lives and realize that some events are larger than them as individuals. These can even turn wildly inappropriate when those unaffected by said event undermine the tragedy and turn it into a joke.


In a world that is constantly plugged in, it can be tempting to update the Internet with your every thought and minor occurrence, but it should not be done in the form of making someone else’s post about you, or worse, belittling a national tragedy.

So next time, think before you post.


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